Search Engine Optimisation and marketing is all about achieving a web presence for a website, and a high place on the search engines so it can be easily found by online by potential visitors.
Draft:-
“Companies big and small often spend a fortune on advertising, through the electronic and print media, but neglect to build a search engine friendly website. They hire web designers and web development, that in some cases splice the design from photoshop with the result of a site that has the consistency of treacle to seo spiders, or else they use tables instead of tabless code for their markup, relying on backlinks to lift their sites ranking. Search engine like clean, transparent code.”